About us

Formula was developed by Alon Nir. The physical card game is now sold and played from America to South Korea.

In 2022, we started to develop the online version.

How did it get started?

When Alon was about 10 years old, he played Monopoly with his brother for days. Especially during the holidays. His father thought that was so stupid! How can you by throwing a dice, earn money, buy streets and put houses and hotels on them? Besides, it often ended in a fight…

Subsequently, Alon's father made some games that were a lot more realistic. The titles of the games underline the seriousness: "Inflation" and "Manager". The prototypes his father made were a hit at home, but never really made it past the kitchen table.

When Alon took a sabbatical from work, father and son sat down to see if they could take father's games to the next level. The creativity and adrenaline surging in Alon kept him from sleeping. That night he came up with Formula. The next day he created a prototype like his father had done 30 years earlier.

In the meantime Formula has won awards and is sold in many countries. And it can also be played online here!

Inflation and Manager are still safely tucked away. It turns out that the market for realistic games is not very large. People like to escape from reality by wanting to be a king, wizard or general. But who knows, it may still come one day!

Besides Formula, Alon also develops other games. If you want to know more, visit www.formulagames.eu.